Haidilao Beef Dices Become ‘Soybean Meat’

Haidilao Beef Dices Become 'Soybean Meat'
It is understood that in addition to the launch of the flavour partner, haidilao also will launch 10 kinds of plant protein product, include snacks, rinse, etc., is currently in private beta, tasting, haidilao next will continue to optimize for the above products, is expected by the end of June, there will be a series of hot pot ingredients listed plant protein, truly with rich plant protein product ingredients category.
Recently, “Haidilao beef cubes are gone” has become one of the hot topics on social media. There have also been various discussions on “Haidilao beef cubes are gone, I cried” on some social media platforms. Haidilao headquarters customer service has said that Haidilao has indeed been in some stores in Shanghai to pilot beef cubes to replace a soy meat products, mainly because many customers before the beef cubes as dishes unlimited use, causing a waste, replaced by “taste companion” to reduce waste.

About haidilao “beef grain” incident has the latest progress. On March 4, the reporter from the sea fishing side confirmed that Shanghai has 31 sea fishing stores have been pilot implementation of small material platform product update, provide plant protein new “taste partner” as tiein ingredients, and the original beef grain will be included in the menu of dishes for low supply alone, each about 50g, the price is 0.8 yuan.

Haidilao Beef Dices Become 'Soybean Meat'
It is understood that in addition to the launch of the flavour partner, haidilao also will launch 10 kinds of plant protein product, include snacks, rinse, etc., is currently in private beta, tasting, haidilao next will continue to optimize for the above products, is expected by the end of June, there will be a series of hot pot ingredients listed plant protein, truly with rich plant protein product ingredients category.

Previously, in Haidilao self-service small feed table, beef is a special presence. Because it has a high sense of value in the eyes of consumers, it is very popular, and developed a lot of special eating methods of wool, such as “tomato beef soup” “tomato beef soup rice” and so on. Young consumers are more likely to be influenced by social networks, and the popularity of a food can not be achieved without brand marketing strategies, such as Haidilao’s various hidden ways of eating that first became popular on Douyin.

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Haidilao net profit fell 90 per cent last year and a net exchange loss of 235 million yuan

Haidilao International Holdings Co., Ltd. released a statement on the Hong Kong Stock Exchange on the evening of March 1, the annual net profit of Haidilao in 2020 will be about 235 million yuan, and it is expected that the annual net profit in 2020 will drop by about 90% compared to the net profit in 2019.

Announement said that the expected decline in net profit is mainly attributable to the outbreak of Novel Coronavirus and its subsequent disease prevention measures and the implementation of restrictions on consumer venues in countries and regions around the world, which have a significant impact on the Group’s operations. In addition, there were net exchange losses of approximately RMB 235 million due to USD/RMB exchange rate fluctuations, the vast majority of which were unrealized exchange losses.

‘Haidilao has been closely monitoring market conditions and adjusting its business strategies and operations to reduce negative impacts,’ the statement said. ‘We are actively opening new restaurants and continuing to promote the Haidilao restaurant network.’ In addition, the Group has implemented proactive measures to control rent and other operating costs.

Analysts said Haidilao’s business, which started in the second half of last year, has gradually recovered from the outbreak, recovering from losses in the first half of the year. According to Haidilao’s semi-annual report for 2020, the company’s operating revenue in the first half of last year was 9.761 billion yuan, down 16.5 percent year on year.