A Weibo blogger with tens of millions of followers
According to the address, the leopard and the baby whale shark shared the same office before Feb. 10, but have since changed their addresses to become neighbors.
In addition, on February 4, both companies were listed in the list of abnormal business operations by the Municipal Administration of Jianye District, Nanjing City because they could not be contacted through their registered domiciles or business sites, and they were also removed from the list after changing their addresses on February 10.
This isn’t Li’s first live-streaming rollover.In 2019, Li Jiaqi had a “roll-over scene” where non-stick pans with goods were frequently stuck in the demo.
An anchor with goods of a product is also suspected of taking the substantial equivalent of the marketing license posing as FDA certification;Further back, on November 11, 2019, Weiya helped Mujin hair remover carry goods. At that time, the Tmall store sold more than 6,000 pre-ordered products within half an hour after they were put on the shelves, and the overseas flagship store pre-ordered more than 10,000 pieces.
In March 2020, Mu Yarene, a Weibo blogger with tens of millions of followers, said in a live broadcast that the recommended product D18 Fullerene Eye essence won the “Nobel Prize in Chemistry” as “Nobel Prize in Makeup”, which attracted netizens to question its false propaganda.Three months after the 618 grand ceremony, Luo Yonghao was named in the consumer association live data fraud.
And the arrival of the Double 11, but also opened the industry FIG leaf, will live with the chaos of the more complete display in front of the public.
In the “Double 11” public opinion analysis report on consumer rights protection released by the China Consumer Association, Wang Han, Li Xueqin and other web celebrity anchors were named for data fraud, and Li Jiaqi’s broadcast room was “not allowed to change after buying” and other problems.It is reported that live broadcast data fraud has formed a mature and complete industrial chain, involving the whole process of social media fans, e-commerce orders, and live broadcast room brushing.
Later, Simba’s bird’s nest and Luo Yonghao’s sweater fraud incidents followed, and the two head anchors finally paid out nearly 62 million yuan and more than 4.8 million yuan, respectively.
After the State Administration of Radio, Film and Television (SARFT) issued a new regulation on live streaming of e-commerce, which clearly strengthens the rectification of live streaming and cargo market, the bubble of live streaming and cargo market is well known to everyone.
However, industry personage said, with the continuous rectification of the live broadcast market, the industry is expected to gradually normative.
article links：A Weibo blogger with tens of millions of followers
Reprint indicated source：Spark Global Limited information