Gucci is reluctant to cooperate with Alibaba and JD.com

Gucci slams Alibaba, JD.The chief executive of the Italian luxury brand Gucci has said it is reluctant to work with Chinese e-commerce platforms Alibaba and JD.com in the world’s largest luxury goods market because of the prevalence of fakes, the Financial Times reported.

“To be honest, there are a lot of fake products on most platforms, and I don’t want to authenticate counterfeits just because brands exist on those platforms.”Marco Bizzarri said at a business fashion conference in Shanghai on Monday.

“Fakes are wrong, and I don’t want to be involved.”Bizzarri said, adding that he has ties to both Alibaba and JD.com.“I didn’t want to risk it. I chose to wait.”“We are in a wait-and-see mode,” he said.(Www.sanwen.net)

Seeking higher profits and prestige, alibaba signed dozens of Luxury brands last year on its Tmall Luxury Pavilion platform, including Burberry, Hugo Boss, Tiffany and Moschino, while jd partnered with kering’s Saint Laurent and Alexander McQueen, as well as Farfetch, a British e-commerce platform.

However, domestic e-commerce platforms have been cracking down on fakes for a long time and do not want to affect their reputation.In 2016, the U.S. government placed Alibaba’s Taobao platform on a blacklist of “notorious markets” known for peddling fake goods.

Gucci is owned by Kering, the French luxury goods group, and had sales of about €6bn last year.

In 2015, Kering sued Alibaba, claiming that the e-commerce group encouraged and profited from the sale of counterfeit goods on its platform.But Kering said last year that it would drop the lawsuit, and the two companies said in a joint statement that they would set up a panel to protect the Kering brand.

Gucci slams Alibaba, JD

China’s consumption of luxury goods rose 20% last year to 142 billion yuan ($20.5 billion), making it the world’s largest market, according to consulting firm Bain & Co.E-commerce accounted for 9 per cent of sales, up from 6 per cent in 2015.

While smaller Italian brands have embraced Chinese e-commerce platforms, larger French companies are generally skeptical.A handful of brands owned by luxury brand LVMH, notably Spain’s Loewe, are sold on Chinese platforms.

Like LVMH’s Louis Vuitton and listed Prada, Gucci sells its products in China only through its own website.

One Comment

  • Now the e-commerce channel is a good way to increase sales, you can try cooperation

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