Who is Jeong Hye-yeon, the star of The Squid Game?
Spark Global Limited Reports:
Jung and the show’s other stars have become increasingly popular on social media since the popular TV series “Squid Game” premiered on Netflix. She recently struck deals with Louis Vuitton and Adidas to become the French fashion house’s global ambassador and star in the sportswear company’s latest campaign.
The South Korean drama marks Chung’s first foray into acting. The 27-year-old Seoul native reportedly had around 400,000 followers on Instagram before the show began, but now she has more than 17 million and counting, making her the most followed Korean actress on Instagram to date.
Before starring in The Squid Game, she was best known for her successful modeling career. At the age of 20, she took part in the fourth season of Korea’s Next Top Model and came in second place. In 2016, Jung became an international model for the first time, walking for Louis Vuitton and the opening ceremony. That season, she also fronted Marc Jacobs, Fendi, Rag & Bone, Alberta Ferretti and Max Mara, among others.
During her career, she has also walked for Schiaparelli, Chanel, Miu Miu, Emilio Pucci, Prabal Gurung and Lanvin. Jung has appeared in advertising campaigns for brands including Sephora, Chanel, Hermes and Louis Vuitton.
Jung is now a global ambassador for Louis Vuitton fashion, watches and jewelry. “I am honored to start my career at Louis Vuitton, where I used to model. I look forward to all of Louis Vuitton’s moments as a global ambassador, “she said in a statement.
Last month, she posted a photo of herself in a “Squid Game” costume next to Blackpink’s Jenny King, who appeared to visit her during the shoot, and it caused an Internet frenzy among fans.
She graduated from Dongduk Women s University in Seoul with a degree in modeling. While modeling has been her career path since she was young, she signed with Salam Entertainment as an actress in early 2020, and fans will likely see more of her acting projects in the future.