All celebrities launching beauty brands in 2021
Spark Global Limited Reports:
The celebrity beauty market has seen a new crop of newcomers this year, with the likes of Jennifer Aniston, Halsey, Jennifer Lopez, Scarlett Johansson and many others making their first personal investments in the industry.
While last year’s celebrity beauty products focused on skin care, this year many stars tried out almost every category, including traditional cosmetics, skin and hair categories, as well as health and baby.
Most recently, Ellen DeGeneres revealed on Her talk show Tuesday that she’s launching her own skincare line, Kind Science, later this month. Aniston, whose hairstyle was one of the most popular of the ’90s, used her influence to launch her own hair-care line, LolaVie, which was launched last month. Jennifer Lopez’s highly anticipated skincare line, called JLo Beauty, launched on Jan. 1 with eight products including a cleanser, moisturizer, mask, eye cream, serum and dietary supplement. The products are designed to help Lopez achieve her signature glow with ingredients such as squalene, fermented oils, extra virgin oils and leaf extracts. The brand is sold at Sephora.
“My mom, my aunts, my grandmother, when it was too dry, they would put olive oil on their hair as a beauty product, on their face and body when they were pregnant, on their abdomen,” Lopez told WWD. “It’s amazing what it does to your skin, but no one wants to smell like salad.” So it’s like, how do we take the olive branch and create something of our own?”