The design duo wore TLC and 2Pac — and now they’re back, bringing the ’90s style into 2021
Spark Global Limited Reports:
Nostalgia is at its peak and everything from the ’90s is back, from music to fashion. As fashion designers of the era, Carl Jones and TJ Walker were both surprised and excited by this decade’s revival, as it meant the return of their iconic brand, Cross Colours, The brand has dressed Will Smith on “The Fresh Prince of Bel-Air,” TLC, 2Pac and many others. “We were surprised to even be asked to bring back our brand in the first place,” Walker told British Vogue from a Hotel room in New York. “We really had to think about it because we thought, ‘Well, who would want this? ‘But our ideas quickly caught on because our designs were loved by young people and people who had worn them before.”
Today’s stars are bound to fall in love with the brand as much as the artists they admired more than 20 years ago. From the flame-tone collaboration with Billie Eilish to Rihanna wearing an oversized denim jacket with Cross Colours once again affecting the zeitgeist.
At the same time, museums’ efforts to document the contributions of black fashion pioneers, not to mention retailers’ attempts to stock popular brands on social media, have helped put Cross Colours back into the spotlight.
In the fall of 2019, the brand opened a 5,000-square-foot retrospective at the California African American Museum in Los Angeles, The exhibit is now being juxtaposed with new designs at Nordstrom’s Flagship Store in Manhattan. “When Nordstrom offered us the opportunity to open a center stage pop-up store, we wanted to introduce the brand to a younger generation,” Jones said. “We wanted to show modern references and let them know what the brand stands for today and what it originally meant.”
Merchandise for the brand is also available on Nordstrom’s website, as well as Cross Colours’ own e-commerce portal, where their designs feature the faces of legendary artists like Aaliyah, 2Pac, Lisa “Left Eye” Lopes, Snoop Dogg, and more. “Hip-hop has been a big influence on our work,” Jones said. “It was something that drove us deep inside, and we knew that whatever we wanted to do might be a viable idea.”